Lowest Prices • Free Ground Shipping Call Us! 800-421-0833 Watchlist  Watch Later Help   |   cart My Cart 
  |     |   Mobile Site

Your cart is currently empty.

Your watchlist is currently empty.


Why Are You Making It So Hard... for me to give you my money?

How many customers does your organization lose every day? How many were planning to give you their money but ended up leaving in frustration? It may be more than you think! And these days you can't afford to lose even one good customer. Let this unforgettable program teach your staff the attitudes and behaviors that make customers feel valued so they will buy from you again and again.

  • Increases revenue by teaching staff how to avoid common customer frustrations that result in lost sales
  • Maximizes customer lifetime value by teaching skills that positively impact customer satisfaction
  • Creates positive word-of-mouth and referral business by showing staff how to meet customer expectations
    and practice service recovery
Close X

Developed and produced in-house by CRM Learning, this title is among the industry's best--reflecting our tradition of excellence and effectiveness. All CRM Learning discounts apply.

Download sample training guide
Includes sample pages from the leader's guide and participant materials.


CRM Produced

Run time: 18 Minutes

tmr medal

A customer approaches your place of business, fully intending to buy something. Then, it happens…something frustrates the customer to the point where she changes her mind and leaves without spending a dime. The "it" is a "WAYMISH" and 2 out of 3 times, it results in the permanent loss of a customer.

WAYMISH is an acronym for: Why Are You Making It So Hard…for me to give you my money? It represents all the slights and indifferences made by employees and organizations that lead customers to believe that you don't really want their business. Things like not listening to what the customer is saying, putting policies ahead of common sense, not attempting to resolve complaints, etc.

Can you afford to create unhappy customers that take their business elsewhere?

Eliminate WAYMISHes and keep customers with this superb customer service program from CRM Learning. Hidden-camera footage reveals service providers in retail, hospitality and banking committing all-too-common WAYMISHes. Then, the show's folksy host walks these employees through the things they can say and do to convey genuine service excellence.

Your trainees will love the way the show's host is COMPLETELY on their side--not trying to embarrass, not trying to preach--just suggesting new more effective ways to handle customer situations.

Skill points include:
  • Quickly Acknowledge Customers
  • Listen Carefully
  • Fix Problems on the Spot
  • Find a Way To Say Yes
  • Coach Each Other
  • Remember that being of service to all customers "IS your job"

The Supervisor Show component plays off the main show and further helps supervisors understand the unique role they play in setting the right tone and working with employees to prevent WAYMISHes.

Not convinced you need this program?
Visit our special WAYMISH Factor website
(Opens New Window)


  • DVD of WAYMISH (18 minutes)
  • DVD of WAYMISH: The Supervisor Show (10 minutes) and The WAYMISH Factor Meeting Opener
  • Leader's Guide for WAYMISH PDF
  • Leader's Guide for WAYMISH: The Supervisor Show PDF
  • 2 PowerPoint Presentations, one for each show
  • reproducible Participant Worksheets PDFs, for each show
  • WAYMISH-Buster Employee Handbook PDF


WAYMISH Named Best Product 2009 by TMR

"I highly recommend WAYMISH for its versatility and its entertaining, up-to-date presentation of customer service
messages. Trainers of all skill levels can select what they need from the package. All materials are clear, user-friendly,
and replete with essential learning points for sales and service environments."
-Training Media Review

Read the full review from TMR PDF (Opens a New Window)

WAYMISH is becoming a buzzword

"On our drive back at the end of spring break we stopped to grab some lunch. Having been on the road for about 7 hours already we were hungry to say the least. We decided to order some chips and salsa as an appetizer. However, when we asked the waitress if we could have some chips and salsa to start off with she said that she couldn't do that because it wasn't on the menu. Then, almost as if we were watching the WAYMISH video, she turned back towards us and said, "Actually we have chips and we have salsa, so yes I can get that for you". This was a great example of avoiding a WAYMISH because we were ready and willing to spend some money on chips and salsa and by adapting to our order she picked up a bigger tip, picked up our morale, and it was good for the restaurant too! Seeing a WAYMISH avoided was a relief! Hopefully in the pharmacy setting pharmacists will be able to adapt and use the same critical thinking strategy that our waitress used. It's that ability to think out of the box and be willing to do something a little out of the norm to accommodate your patients! Hopefully we will all avoid WAYMISHes in our careers!"
-Pharmacy Student
-Campbell University

"After watching this video, whenever I am in one of these situations, I will always think "WAYMISH!" to myself. "
-Another Pharmacy Student
-Campbell University

"Relevant, fresh, authentic and realistic. The life examples are real -- we could relate to them."
-A workshop participant

Place Your Order:

computer icon Online Delivery Available. Please call for pricing.
computer icon Purchase DVD Free Ground Shipping (Cont. U.S.)
DVD Program
$945 Quantity:

Spanish DVD Program
$945 Quantity:

usb drive icon Purchase USB Key Free Ground Shipping
(Cont. U.S.)
$945.00 Quantity:

Email Preferences

CRM Learning free emails are the best way to be informed about hot topics in training. Subscribe or update your preferences

For Federal Government customers:

CRM Learning is a division of Media Partners Corporation and all government orders are invoiced by Media Partners.

Media Partners is registered with SAM.
Cage Code: 3Q5F1, Status: Active, Expiration 01/20/2021

Too busy to preview today?
Put products in this Watch Later queue so they're easy to recall next time you visit.

Make sure you're logged in when you put videos in the queue!
Log in now.
If you don't yet have a preview account, create a limited or unlimited access account.