Are you essential to your organization? Would the place fall apart without you, or would it keep running smoothly if you were to leave? These are important questions for employees to ask themselves from time to time. Why? Because it often means the difference between short-term employment and long-term success in a job.
Everyone’s work, in some way or another, can positively impact the organization. People who see the part they play in helping the organization meet its goals, and who then consistently deliver their part at a high level, can’t help but become significant.
Communication coach and consultant John A. Jenson explains that there are three things a person can do to set themselves apart. These are:
- Design (taking who you are–not who you wish you were–“stepping it up” and then commiting to making that your standard; strong personal designs can be described with words like credible, engaging or professional).
- Package (making sure that the way you look and act is in line with the design you’ve established for yourself).
- Deliver (delivering on your claims and doing what you say you are going to do).
The powerful training video Make it Matter: How to Make Yourself and Your Organization Essential focuses on personal branding and why it is imperative for people trying to make their way in today’s job market. It provides inspiration, insights and instruction from John Jenson on how an individual at any level of an organization can create a strong personal brand that makes them, and what the organization does, matter.