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Time: The Next Dimension of Quality

Looking for a way to gain the value edge over your competitors? This best-selling program illustrates how organizations can take time out of work processes and be faster, nimbler, and more responsive and adaptive to customer needs.

  • Identifies unnecessary steps in processes
  • Keeps organizations flexible
  • Builds customer satisfaction
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Developed and produced in-house by CRM Learning, this title is among the industry's best--reflecting our tradition of excellence and effectiveness. All CRM Learning discounts apply.

This product does not have:
  • Sample Training Guide
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Time: The Next Dimension of Quality

CRM Produced

Run time: 18 Minutes

Only 25% of the time spent in any given process adds value to your product or service That is the contention made by experts John Guaspari and Edward Hay in this breakthrough video. They go on to present a simple but effective method for reducing time spent on things that have no value in the eyes of the customer.

Through a dramatized example of a work process that is laden with unnecessary time and effort, Guaspari and Hay show viewers how to use a Value-Added-Flow Analysis (VAFA) to identify which steps add value and which do not.

Once the non-value-added time is removed or reduced, your managers and employees will deliver products and services to the customer faster, achieve higher levels of quality and put your organization so far ahead of your competitors they may never catch up.

Participants will learn to:
  • Identify opportunities and benefits of time as a dimension of quality for the organization and the individual.
  • Conduct a value-added flow analysis to identify activities in a process.
  • Apply the three criteria for determining if an activity adds value.


  • DVD
  • Leader's Guide PDF with Transparency Masters and reproducible Participant Worksheets and Handouts
  • (Support materials will be emailed to buyers)


Results from using Time: The Next Dimension of Quality:

"After viewing, our financial managers were able to reduce the time it took to close the books from 18 days to just 5 days -- a 72% reduction."
-Harold Moore
-Blue Cross Blue Shield of KY

"I have shown Time: The Next Dimension of Quality a dozen times. It mirrors our transactional processes and really opens up our eyes to any waste in the system. Since showing the video in one of our markets they have cut their overall lead time from 11 to 8 weeks and their service lead time has been cut in half."
-Matt Graetz
-Project Manager
-Anderson Windows Inc

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Cage Code: 3Q5F1, Status: Active, Expiration 01/20/2021

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