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Make It Matter

How to Make Yourself and Your Organization Essential

How would people describe you? Would they use words like "vital", "significant", "valuable"? If not, you may be lacking the presence you need for long-term success. This program provides inspiration, insights and instruction on how an individual at any level of an organization can create a strong personal brand that makes them -- and what the organization does -- matter.

  • Enables individuals to present themselves and the organization at the highest possible level
  • Clarifies for employees how their contribution impacts the organization
  • Helps organizations develop people, increase accountability and build credibility
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Download sample training guide
Includes sample pages from the leader's guide and participant materials.

Make It Matter

Run time: 22 Minutes

Whether you're a person just starting out in a job/career, a mid-level manager, or a senior leader, you will not become "essential" unless you are proactive at making it happen. Using a variety of stories and examples, communication coach and consultant John A. Jenson illustrates three things a person can do to make themselves matter.

1. Design
Be so intentional and so strategic in the way you present yourself that people respond to you exactly the way you need them to.

This step isn't about trying to be something you're not; it's about solidifying who you are and "stepping it up". You should be able to summarize your personal design in one word and should lean toward stronger words like credible, decisive, compelling, engaging or professional. The key is to ask yourself: Am I willing to make this my standard? Will I hold myself accountable to presenting myself in way that is consistent with the word(s) I've chosen?

2. Package
You must develop a presence about you that will ensure people pay attention to you just by looking at you. This requires that you follow The L.A.W. of Personal Packaging:

  • Looks - Is the way you present yourself consistent with the standard you've designed for yourself?
  • Actions - What do you do? (Being "professional" is more about you as a person, not your position.)
  • Words - Don't be a person who loves to talk, be someone who has something to say; keep it simple.

3. Deliver
In times like these, just showing up doesn't cut it anymore...you have to deliver something of value.

Everyone's work, in some way or another, can positively impact the organization. People who see the part they play in helping the organization meet its goals, and who then consistently deliver their part at a high level, can't help but become significant.

The Make It Matter Personal Branding Workbook enables individuals to come up with their personal design, consider how their looks, actions and words match the standard they've set for themselves and determine specific things they will do to deliver at the highest possible level.

A John A. Jenson LLC Title


  • DVD
  • Discussion Leader's Guide PDF
  • Personal Branding Workbook PDF
  • (Support materials will be emailed to buyers)


Make it Matter is Making an Impression:

"The video is not only right on the mark on the importance of personal branding, it is intellectually stimulating and evokes emotional response. John Jenson is one of the finest communicators I have had the privilege to listen to in a training video. His message is critical for those who wish to pull themselves out of the sea of mediocrity and into the rare air of excellence. He had me at "hello" with the first example of the seven year old painter and then continued with each successive example, which are all insightful in a video one cannot watch just once. As a business professor for over 25 years, I know this is perfect for Corporate Training, Human Relations, Marketing and Professional Development."
-Charles Daniels
-Professor of Applied Business
-University of Alaska

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