Lowest Prices • Free Ground Shipping Call Us! 800-421-0833 Watchlist  Watch Later Help   |   cart My Cart 
  |     |   Mobile Site

Your cart is currently empty.

Your watchlist is currently empty.

Once & For All: Stopping Sexual Harassment at Work

Free Activity: What DO You Do?

Communicating Consistent BrandingMost organizations lack a clear, consistent message about what they do. When asked what they do, employees within the same organization will often describe their organization completely differently, and some employees don’t even know how to answer the question at all!

The following activity not only brings this truth to light, it leads to discussion around writing an organizational message that everyone can buy into and easily articulate.

What We Do Training Activity

Start by saying that successful organizations typically have one thing in common: they are clear about what they do and they are able to present what they do in a way that is both consistent and compelling.  (Conversely, organizations that try to be all things to all people can struggle with brand recognition.)  Ask the group to name organizations they think are good at communicating what they do.  What makes them stand out?

Explain that the activity the group is about to do will help them pinpoint what’s important about their organization and agree upon how they’ll talk about their organization going forward.

Divide the training group into small groups of 3-4 people.  Have each small group come up with an answer for the following questions:

1.   What business are we in?
2.   Who do we serve?
3.   Why do we exist?
4.   What do we create and/or what value does our organization bring?

Then ask each small group to craft a “what we do” statement they feel represents these ideas. (Remind them that the best statements are both concise and compelling.)

Bring the groups back together and have a representative from each group share their group’s “what we do” statement.  Capture them all on a flipchart or whiteboard.

Discuss the merits of each; perhaps you can mix and match parts of each to make a better statement.  See if you can come to consensus on one statement. For fun, ask everyone to turn to the person next to them and practice saying the statement out lout so that it feels natural and conversational.

Excerpted from the Leader’s Guide for The Clarity Imperative.

Training Resource: In The Clarity Imperative, host John Jenson uses a variety of inspirational stories to introduce viewers to the importance of “consistent messaging”. This program provides a simple but powerful methodology for getting people “on the same page” so that clarity and cohesiveness can emerge.

Tags: , , ,

Leave a Reply

You must be logged in to post a comment.


close X
For Federal Government Customers:
CRM Learning is a division of Media Partners Corporation and all government orders are invoiced by Media Partners.

Media Partners is registered with SAM.
Cage Code: 3Q5F1, Status: Active, Expiration 01/20/2021

Too busy to preview today?
Put products in this Watch Later queue so they're easy to recall next time you visit.

Make sure you're logged in when you put videos in the queue!
Log in now.
If you don't yet have a preview account, create a limited or unlimited access account.