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Who Cares?

Believe it or not, most customer service representatives really do care about customers; but they often neglect, or fail to remember, those basic behaviors that send the right message. This program provides both the information and inspiration your staff needs to provide winning customer service.

  • Depicts the critical cornerstones of customer service
  • Models empathy and respect
  • Leads to service excellence

This product does not have:
  • Sample Training Guide
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Who Cares?

Run time: 21 Minutes

"Customer service just isn't what it used to be." While this statement can't be supported with statistics, many people believe it to be true.

Organizations that offer excellent customer service have a greater competitive advantage today than ever before. This video program can play a critical role in giving your organization just such an advantage.

Four simple but critical cornerstones of customer service are identified and illustrated:
  • Greet the customer
  • Respect the customer
  • Listen to the customer
  • Really help the customer!

A variety of "wrong way" and "right way" service examples are depicted in the program, giving viewers plenty of opportunity to experience service situations from the customer's perspective. Retail, hospitality, food service, banking and government settings, along with man-on-the-street commentaries, provide an informative and fast-paced training experience.

Other Version Available:
Government Version

A Coastal/Dupont Title


  • DVD
  • printable Leader's Guide and PowerPoint Presentation on the DVD-Rom


Be the first to comment on this program: feedback@crmlearning.com

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Cage Code: 3Q5F1, Status: Active, Expiration 01/20/2021

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