Multi-tasking. Deep down, we all know it doesn’t really make us more productive. Yet it sure can make us feel more productive. And for some people, and in some corporate cultures, it’s a point of pride to be doing half a dozen things at once.
But there are endless studies on the downside of multi-tasking. Just Google “task switching” or “switch costs,” and you’ll find pages of reference material describing the high price paid by multi-taskers in lost efficiency and mistakes made. Not convinced? Try this quick example called the “Stroop Test”: (more…)