What does the term “personal brand” make you think of?
You might feel that it’s a rather self-centered concept, perhaps more “all about ME” than you’re comfortable with.
But what if personal branding is actually about knowing and understanding yourself so well that you’ll naturally reach for a higher, more rewarding standard? And what if that meant you’d also be happier and provide more value to your employer?
At the “10,000 foot level,” having a personal brand is about:
1. Becoming comfortable acknowledging – owning – your own skills, and
2. Proactively defining the value you add to the organization that employs you. (more…)