When you run a business, getting (and keeping customers) is your number one priority. The relationships that you have with customers must be positive and mutually beneficial. Ensuring that your team has the skills necessary to build and maintain these types of customer relationships will increase the likelihood that customers keep coming back. Customer service videos are an effective way to build these skills. There are plenty of customer service videos available today–here are three that are sure to strengthen your team and maximize your relationships with customers.
3 Customer Service Videos that Will Improve Your Customer Relationships
The Customer Service Toolkit: This versatile video content library features dozens of short video clips on a variety of topics relevant to customer relations, including: attitude, problem solving, communication, service recovery, internal customer service, and managing a customer service department. You’ll find material to help you build a high performing customer support team while also developing the skill sets of individual front-line service providers.
WAYMISH: WAYMISH is an acronym for something many customers feel on a regular basis: “Why Are You Making It So Hard… for me to give you my money?” This engaging video educates viewers on the most common mistakes that lead to customer frustration and lost sales. Employees learn what mistakes to avoid, how to develop skills that keep customers satisfied, and how to recover if a problem occurs. They are reminded to collaborate with co-workers when needed to find solutions to a customer’s problem. In a separate Supervisor Show segment, supervisors learn to set the right tone and to avoid setting policies that drive customers away.
Remember Me: It’s not always easy to see things from someone else’s point of view. Now in its 3rd edition, the classic video Remember Me tries to bridge this gap by showing what poor service looks like through the eyes of a beleaguered customer. In just 10 minutes, the video reveals that customers can forgive mistakes but not bad attitudes, that they’ll let others know about negative experiences, and that they’ll take their business elsewhere if not treated well. Employees are reminded that they let the customer, their team, and the entire organization down when they fail to deliver good service.
Customer service videos are an ideal way to train your staff on what it takes to be a good customer service team player and how to keep customers satisfied. These three examples are just a few of many highly effective training resources available through CRM Learning. Take a look through our Customer Service/Sales topic section to find more great choices.
Recommended Training Resource
We’re on the Same Team, Remember? This video is a great discussion starter when kicking off a customer retention initiative. It shows how numerous people in different departments disappoint a long-time customer…to the point where the customer ultimately cancels a large order and goes to a competitor.