The ROE Report Results: A recent “Return on Expectation” (ROE) study has shown that CRM Learning’s “Ethics for Everyone” video training program exceeds customer expectations nearly 100 percent of the time. Both individuals and organizations have rated their experience as “highly satisfactory” in an independently-conducted study.
About the Video: “Ethics 4 Everyone” combines real-world situations and practical advice for anyone confronted with ethical issues at work. The training program teaches participants to apply a quick “Ethical Action Test” to various situations – and the entire video runs only 15 minutes. A bonus segment for organizational leaders is also included.
Survey Methodology: A variety of clients participated in the survey, ranging from business, financial, education and non-profit sectors. Interviews lasted 30 minutes each, and each client was told that answers would be anonymous and aggregated into a central database in order to ensure unbiased feedback.
Training expectations: Several clients have used the program multiple times over the past few years, and many have made it a core requirement of their employee training programs.
“We are a school who trains high school students in their trades to work in the real world,” one participant said, “and we wanted not only to teach the meaning of ethics, but show real-life situations.” Ethics 4 Everyone fit the bill for this client because it was a great introduction to industry-specific situations, and it illustrated the professional expectations the workplace requires. It also proved to be the perfect conversation opener when discussing the excuses and rationalizations that often happen when someone is in an ethical dilemma.
Ethics 4 Everyone truly lived up to its name, according to several clients. “I used it for leaders who need to set the tone for the entire organization,” said one respondent. But another said “I thought it would be very high-level, but it ended up that it applies to everyone.”
Other clients loved the fact that the video was short, so they could set expectations about company culture early – and often – and at any time. Others praised the program’s inherent flexibility, because it’s relatively short running time made it easy to fit into busy schedules. And for many clients, ethics training was required for compliance. “As a publicly-held company, we need to explain how imperative ethics are,” one client noted.
How Behaviors Changed: Several respondents noted that while they could not detect any overt changes in behaviors on the job, the subject of ethics was certainly top of mind after viewing the training program. “We received excellent feedback about employees increasing their self-awareness,” one client reported. “I heard comments like ‘Now I understand what I’m supposed to do’. Some people even mentioned there were things they had done in the past they didn’t realize they shouldn’t have.”
One client firmly believed Ethics 4 Everyone saved the company money in the long run. “I believe this program leads to avoiding regulatory issues,” the client said. “And we maintain and untarnished image with our customers.”
Summary: Overall, 95 percent reported the video training met or exceeded expectations, and all who used the program said they would recommend it to others. Finally, one respondent summed up the overall satisfaction level with this: “We just haven’t found anything better than this program.”
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