Story-telling is proving to be far more than just the latest training fad. As reported in the July/August issue of Training Magazine, major companies in industries ranging from high tech and high finance to high touch – and everything in between – are turning to story-telling as a powerfully effective way to inform, engage, and educate at every level of the organization.
Companies such as Sprint, the Ritz-Carlton, Hewlett-Packard, and many others both on and off the Fortune 500 list are embracing story-telling for everything from leadership development to customer service training and employee recognition programs. In fact, it seems like there’s no educational or communication initiative that doesn’t respond well to a little (or a lot of) story-telling.
So how can you bring story-telling into your organization’s training efforts?
- Start with a clearly-defined project.
A project like new employee orientation would be good for several reasons. With onboarding, there are typically clear objectives, clear learning points, and you can easily determine how well new hires integrate into the organization. Onboarding presents opportunities to tell the story of how the company got started, along with stories that reflect the values and culture of the organization. (Other test project options could include the rollout of a new technology, a new leadership-development program, or the announcement of a new policy.) (more…)