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When the Coach is You!

Skills for Helping Others Learn What You Already Know

Team members who actively share knowledge with one another can be the single most important asset an organization can have. By giving individuals a simple process for doing this, When the Coach is You! lets you leverage the practical knowledge that is buried in every employee.

  • Shows the 5 steps to effective coaching
  • Encourages everyone to coach
  • Ensures successful outcomes
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Developed and produced in-house by CRM Learning, this title is among the industry's best--reflecting our tradition of excellence and effectiveness. All CRM Learning discounts apply.

Download sample training guide
Includes sample pages from the leader's guide and participant materials.

When the Coach is You!

CRM Produced

Run time: 18 Minutes

These days, coaching isn't only the responsibility of the manager. Any team member may be called upon to teach something they know to a co-worker. This video program helps to increase the success of this kind of "knowledge transfer".

Hosted by television personality George Wendt of Cheers fame, the video explores coaching from the perspective of both coach and learner.

You will watch purchasing administrator Wes try to move Peggy from one-on-one vendor ordering to an online purchasing system. In the factory, shop foreman Michelle enlists Hector to help a coworker increase productivity. And, at the service center, veteran service representative Todd is none too pleased to have a freshman rep assigned to coach him on calls.

As you view the evolution of these encounters, the skills necessary for successful coaching emerge.

Five steps are presented:
  1. Prepare the learner
  2. Demonstrate for the learner the skills desired
  3. Establish and maintain a positive coaching atmosphere
  4. Let the learner perform his/her newly learned skills
  5. Follow up
Other Versions Available:
Government Version
Healthcare Version


  • DVD
  • Leader's Guide PDF on the DV-Rom


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