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Social Media

Reduce the Risk

According to a recent Computer World survey, 69% of American businesses have not developed a social media policy. With new technology and internet platforms, social media has become as pervasive as ever -- posing potential risks to an organization's bottom line. Employees' posts on social networking sites can alienate customers, tarnish an organization's reputation, disclose confidential company information, infringe privacy rights, and become evidence against an organization in court.

  • Opens discussion on the use of new technologies
  • Explains how new forms of communication can negatively impact the workplace
  • Helps the organization set policies on the use of social media

This product does not have:
  • Sample Training Guide
Still Image

Social Media: Reduce the Risk

Run time: 21 Minutes

Social Media: Reduce the Risk alerts organizations to these risks and provides relevant examples, including true-to-life stories. Explaining the need for a social media policy, it stresses how a typical Code of Conduct is inadequate to regulate online activity and how blocking websites at work is no longer enough. The program elaborates on specific issues that a formal social media policy must address and provides a blueprint for such a policy, citing general guidelines on:
  • Content
  • Scope and application
  • Management and enforcement
  • Consequences of violations

The program also advises that the policy should remind employees of the blurring line between personal affairs and business-related matters, i.e. that what employees post on social networking sites can affect the organization's image. In particular, it addresses how a policy relates to the First Amendment, i.e., the right to free speech, and ends by listing safe online practices:
  • Respect and online etiquette
  • Accuracy of information
  • Transparency

A lively and engaging introduction to an emerging issue and set in typical workplace, Social Media: Reduce the Risk explores these topics by re-enacting conversations between employees. The program follows their discussions as they explain the risks of social media, debate the importance of a policy, and exchange insights and opinions.

A Coastal/Dupont Title


  • DVD
  • Leader's Guide and PowerPoint Presentation on disc


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Cage Code: 3Q5F1, Status: Active, Expiration 01/20/2021

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