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The Race Without a Finish Line

"It could be better." When you hear these words from customers, your organization should spring into action and deliver what the customer needs. This animated program demonstrates why continuous improvement is essential to organizational survival.

  • Provides insights on customer expectations regarding quality
  • Helps organizations accept change and innovation
  • Builds teamwork and participation in customer satisfaction
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Developed and produced in-house by CRM Learning, this title is among the industry's best--reflecting our tradition of excellence and effectiveness. All CRM Learning discounts apply.

This product does not have:
  • Sample Training Guide

Race Without a Finish Line

CRM Produced

Run time: 10 Minutes

Staying afloat in the tumultuous sea of constant change and increased competition is no easy task. Customer expectations have changed, as have the rules and the roles of everyone in the organization.

Based on the book Race Without a Finish Line: America's Quest for Total Quality, by Warren Schmidt and Jerome Finnigan, through animation and a memorable storyline this program shows why the old, traditional way of doing business is no longer effective. Companies characterized by top-heavy management giving orders, employees following those orders without question, and a philosophy that has little room for quality and customer satisfaction, are unlikely to succeed in today's competitive business arena.

Today, the companies that not only survive but succeed and prosper are those that embrace change and innovation. These companies are not satisfied with products or services that are "good enough." They continually look for ways to improve what they do in all areas.


  • DVD
  • Leader's Guide PDF
  • (Support materials will be emailed to buyers)


Results from using Race Without a Finish Line:

"We started training our managers with Race Without a Finish Line, and it was so well received that we began working with our technicians in the shops and garages to help them recognize the need for change."
-Roy T. Henretty
-Training Manager
-TravelCenters of America

Praise for Race Without a Finish Line:

Perfect video for companies embarking on a TQM journey. It does a remarkable job of introducing the essentials of TQM in the short space of just 10 minutes."
-Quality Digest

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For Federal Government customers:

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Media Partners is registered with SAM.
Cage Code: 3Q5F1, Status: Active, Expiration 01/20/2021

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