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Pygmalion Effect:

Managing the Power of Expectations, 3rd Edition

Individual performance is influenced, both negatively and positively, by the expectations of others. It's called the Pygmalion Effect and it has been documented numerous times in business and education. This long-time CRM favorite shows leaders how to transmit high expectations so that they can bring out the best in employees.

  • Demonstrates how expectations can drive better performance
  • Helps leaders develop their staff
  • Lifts productivity throughout the organization
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Developed and produced in-house by CRM Learning, this title is among the industry's best--reflecting our tradition of excellence and effectiveness. All CRM Learning discounts apply.

Download sample training guide
Includes sample pages from the leader's guide and participant materials.

Pygmalion Effect: Managing the Power of Expectations

CRM Produced

Run time: 22 Minutes

It's a proven psychological fact. Through something that has come to be known as "The Pygmalion Effect", people will perform according to the expectations others have for them. Limited expectations bring limited results, high expectations lead to exceptional results.

The good news is that you can teach your leaders how to tap into the positive effects of the Pygmalion Effect with their employees, improving productivity and morale in the process.

In this program, trainees get a complete overview of the Pygmalion Effect through real-life examples, dramatic vignettes and scenes from the classic movie Pygmalion, where individuals are transformed through the positive (or negative) expectations of another. The four ways managers transmit expectations to their subordinates -- climate, feedback, input and output -- are explained and depicted.

This 3rd edition also includes video footage from a Pygmalion training session at the Dunn Edwards paint company and a powerful reenactment of a Dunn Edwards success story, plus an interview with topic expert Dr. Robert Rosenthal.

Your managers will:
  • Understand how positive/negative expectations create self-fulfilling prophecies.
  • Develop the skills to positively influence coworkers and subordinates.
  • Raise the expectations they have for their staff members.
  • Believe more in their ability to positively influence and lead others.


  • chaptered DVD with the Main Program and bonus Discussion Segments
  • Leader's Guide PDF
  • PowerPoint Presentation
  • Participant Workbook PDF
  • (Support materials will be emailed to buyers)


Praise for The Pygmalion Effect:

"This edition is an excellent update of the original with a nice blend of classic scenes and new footage. This should be seen by anyone who has the responsibility for teaching or mentoring individuals. Be sure to check out the superb leader's guide."
-Anita Miller, PhD
-Project Director, TESA and PESA Programs
-Los Angeles County Office of Education

"Clearly demonstrates the effect a supervisor can have on an employee's performance."
-Susan Paddock
-Director, Certified Public Management
-University of Wisconsin, Madison

"I like the research the program is based upon and how it helps leaders to consider the impact of their own actions."
-Mary B. Wacker
-MB Wacker Associates

"Observe and see the impact you have on others' lives by your unconscious actions and words. Jerry Harvey, a social psychologist, has a saying: 'When the knife is in my back, why are my fingerprints on it?'. With this video program, managers and leaders can realize the impact and power they have in any communication, especially if they think they are innocent of any involvement when the other person has succeeded."
-Austin "Ozzie" Gontang, Ph.D.
-Vistage Group Chair and Philosopher
-San Diego, CA

Read what Training Media Review has to say about this program

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