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OUCH! That Stereotype Hurts

Demeaning comments, stereotypes and bias have no place in today's organizations, yet few people have the courage to speak out against these attitudes and behaviors. This program gives people easy-to-use techniques for putting an end to disrespect without blame or guilt.

  • Depicts and shows the impact of common stereotypes and bias
  • Identifies reasons people sit silent in the face of disrespect
  • Enhance skills for speaking up against stereotypes and keeping the workplace respectful

This product does not have:
  • Sample Training Guide

OUCH! That Stereotype Hurts

Run time: 30 Minutes total running time

What do you do if someone you care about is the target of demeaning stereotypes? What if you are being demeaned or stereotyped? How often do you speak up on behalf of respect? Nevertheless, most employees and leaders who want to speak up don't know how... so they say nothing.

What Does OUCH! Do?
In a unique and powerful way, viewers will experience the impact of stereotypical comments, explore why people don't speak up against stereotypes and other biased behaviors, and learn six techniques for speaking up without blame or guilt.

The Video Includes Three Sections:
1. Main Video with introduction, stories, and speaking up
2. Speaking Up Activity
3. Video with vignettes

The Leader's Guide contains information, outlines, activities and handouts for presenting the workshop in a variety of ways.

Special Bundle Offer: Purchase the OUCH! Combination Package and get both Ouch! That Stereotype Hurts and Ouch! Your Silence Hurts together for $1100 (a savings of $190).

NEW! This program is also available as E-Learning.
See more information and a demo: Ouch! That Stereotype Hurts E-Learning Course.
Contact your CRM Learning Sales Consultant at 1-800-421-0833 for details and to place your order.

A SunShower Learning Title


  • chaptered DVD including Main Video plus Speaking Up Activity and Video Vignettes (with English and Spanish subtitles)
  • CD-ROM with printable Leader's Guide and PowerPoint Presentation
  • 1 copy of the book, OUCH! That Stereotype Hurts© by Leslie C. Aguilar
  • 10 Reminder Cards


OUCH! That Stereotype Hurts is making a difference:

"I have been doing cultural competency training for the pharmaceutical and healthcare industry for almost three decades. I am always looking for interesting and fun approaches to opening an interactive session with groups about sensitive diversity issues. Ouch That Stereotype Hurts! is an excellent addition to our training video library. The opening segment of a litany of stereotypical comments set to music is very effective and always gets laughs from the audience. The repetitive teaching segment about how to handle demeaning, stereotypical comments is persuasive, practical and direct. The final segment of a series of Ouch! statements by video participants is amusing and compelling. Finally, I always end this training module with distribution of Ouch! cards which are accepted with smiles and often held up and used throughout the remainder of the session when inappropriate and stereotypical comments are made."
-Sheila L. Thorne
-President & CEO
-Multicultural Healthcare Marketing Group, LLC

Praise for OUCH! That Stereotype Hurts:

"Finally, a video that shows the viewer exactly how to respond in moments of diversity-related tension! No blame, no guilt, no conflict – just practical, specific skills that can be immediately applied in the workplace. OUCH! is a must-have and a must-see for anyone seeking to create and sustain a respectful workplace."
-Sondra Thiederman, Ph.D.
-Author, Making Diversity Work: Seven Steps for Defeating Bias in the Workplace

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For Federal Government customers:

CRM Learning is a division of Media Partners Corporation and all government orders are invoiced by Media Partners.

Media Partners is registered with SAM.
Cage Code: 3Q5F1, Status: Active, Expiration 01/20/2021

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