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Not Everyone Gets a Trophy

How to Manage Generation Y

How do you manage a generation of employees who show up with their own agenda and expect to be rewarded regardless of performance or experience? How do you train new employees who don’t believe in doing the grunt work, paying their dues, waiting their turn or working on…Thursdays? If you think the current economy has solved the problems of managing this young, high maintenance generation of employees, think again.

  • Shows how to manage younger employees in a constructive manner
  • Teaches techniques to help employees grow and prosper in their job duties
  • Helps the organization nurture a growing segment of the workforce

This product does not have:
  • Sample Training Guide
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Not Everyone Gets a Trophy

Run time: 29 Minutes

Right now, Generation Y makes up close to 25% of the workforce and there are plenty more young people on their way. They are the future of your organization. With the right tools you can turn them into superstar performers who will become loyal and engaged employees.

Not Everyone Gets a Trophy is a wise and humorous look at the challenges of training and managing the newest generation of employees. Recognized as one of the world's leading experts on young people in the workforce,
Bruce Tulgan presents his research on what he calls "the most high-maintenance workforce in history". This dynamic program is packed with laughter, stories and practical examples of techniques that any manager can use to transform these young employees into "the highest performing workforce in history."

With Bruce's advice, managers and supervisors will begin to understand this generation's personality traits and nurture young employees who are technology wizzes, problem solvers, and answer finders--and who, in reality, thrive on learning from people who are experienced, have context and show wisdom. Bruce points out that the biggest mistake made by management is leaving these workers alone… when guidance, direction, support and coaching is what they want most. Learn how to build on the enthusiasm and energy they bring by turning entry-level work into knowledge work. The trade-off is high value for high maintenance.

To Help Your Youngest Employees EARN Their Trophies:
  • Be a strong, highly engaged manager
  • Spell out your structure and boundaries
  • Unbundle complex tasks so they understand the process
  • Have them analyze what they're doing while they're doing it
  • Take them seriously, help them succeed
  • Tell them how to earn what they want

A Media Partners Title


  • DVD
  • CD-ROM with Leader's Guide, reproducible Participant Guide, reproducible Self-Study Guide and PowerPoint Presentation
  • 10 Pocket Reminder Cards


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CRM Learning is a division of Media Partners Corporation and all government orders are invoiced by Media Partners.

Media Partners is registered with SAM.
Cage Code: 3Q5F1, Status: Active, Expiration 01/20/2021

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