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Impressions Count

An Introduction to Workplace Etiquette and Communication

What kind of impression do your employees make when people visit your workplace? Do visitors leave with a negative impression of your organization overall? Make sure the impression is a good one by giving employees helpful guidelines
on business etiquette and professionalism.

  • Covers the basics of workplace courtesy and etiquette
  • Models professional behaviors for all employees
  • Helps with organizational messaging and business-to-business relationships
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This program's producer has chosen CRM Learning to manage its US distribution. You can feel confident that it meets the same quality guidelines as our own products. All CRM Learning discounts apply.

This product does not have:
  • Sample Training Guide

Impressions Count

Run time: 18 Minutes

Meet Peta, an experienced administrator who has been interviewed for a position at a prestigious museum. The president believes she is perfect for the position and is excited about her joining the team. Before accepting the job, Peta wants to spend a day at the museum getting to know the people who work there. The rest of the team willingly accept the task of giving Peta a guided tour of their work environment.

The day after her tour, Peta declines the position. What went wrong? The team meets for a serious debrief on how Peta’s day at the museum progressed. The video follows the team's experiences and gives each of them a second chance to correct the behavior that led to her decision. Once the team learns a few important tips on business etiquette, the impression they give Peta is a positive one-- leaving us to believe she will accept the position after all.

Participants will learn and be able to practice:
  • The importance of introductions
  • The value of being interested in other people
  • The value of being considerate of other people’s feelings
  • The need to own-up when you’ve done something wrong
  • How to make and receive apologies
  • How to keep a conversation flowing
  • The importance of basic manners and niceties
  • Some basic email etiquette

NEW! This program is also available as E-Learning.
See more information and a demo: Impressions Count E-Learning Course.
Contact your CRM Learning Sales Consultant at 1-800-421-0833 for details and to place your order.

(Impressions Count was formerly titled Business Etiquette. The video program itself has not been changed.)

An Our Bizniss Title


  • DVD
  • Leader's Guide with reproducible Participant Worksheets PDF
  • PowerPoint Presentation
  • (Support materials will be emailed to buyers)


Impressions Count can make a difference:

"Nice illustration of subtle skills that are very useful in business settings. Definitely beneficial for employees that engage in business with clients or constituents and also applicable for co-worker interactions."
- HR Officer
- State Government Department

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For Federal Government customers:

CRM Learning is a division of Media Partners Corporation and all government orders are invoiced by Media Partners.

Media Partners is registered with SAM.
Cage Code: 3Q5F1, Status: Active, Expiration 01/20/2021

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