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A Better Way

See how disparate people with different goals can still work together to create a win-win outcome. In this thought-provoking program, three South African retailers are forced to find new ways of doing business.

  • Helps people understand the win-win concept
  • Shows how collaboration works
  • Inspires people to innovate
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This program's producer has chosen CRM Learning to manage its US distribution. You can feel confident that it meets the same quality guidelines as our own products. All CRM Learning discounts apply.

Download sample training guide
Includes sample pages from the leader's guide and participant materials.

A Better Way

Run time: 15 Minutes

Part of Stephen Covey's Lessons in Leadership Set.

This documentary uses three different examples to show how people can work together to solve problems.

In the first example, a retail organization challenged with street vendors at their storefronts decides not to view the vendors' presence as an impediment, but rather an opportunity for increased success through cooperation. The result? Each business is enhanced and customers enjoy the convenience of a full range of goods in one location.

In the second example, a grocery chain trying to gain market share in the sale of fresh fish knows they need a better-quality product from their supplier. They express this and through collaboration with the supplier are able to increase the quality of their product resulting in an increase in profitability for both firms.

In the final example, a retail store's young manager realizes that being in the center of town keeps his store from a large base of potential customers dependent on bus transportation. The answer? Open a store near the depot. Doing so allows them to increase profitability at both stores and make customers happy.

Consultants: Per the producer's terms and conditions, you may only purchase this program for employee training within your own organization. For more information, please call us at 1-800-421-0833.

A FranklinCovey Title


  • DVD
  • Leader's Guide PDF
  • (Support materials will be emailed to buyers)


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