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6 Principles to Negotiate Anything

Whether we know it or not, we are forced to negotiate constantly -- in both our business and personal interactions. Those who master the art of negotiating are able to get their needs met in a positive way which gives them more control over their lives and makes them more productive in their jobs (whatever their position or occupational specialty). This program distills negotiating down into 6 principles that are easy to understand and easy to apply.

  • Provides practical instruction on a key competency -- the ability to negotiate
  • Encourages even the most reluctant employees to negotiate for what they need
  • Improves results by ensuring that personnel who make deals are skilled negotiators

This product does not have:
  • Sample Training Guide
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6 Principles to Negotiate Anything

Run time: 20 Minutes

It takes courage to negotiate. It's a life skill that each of us need, but many lack. 6 Principles to Negotiate Anything lays out a practical, easy to follow approach to negotiating; giving participants the opportunity to hone their skills so they can negotiate successfully at work and in life.

According to host and professional negotiator, Ed Brodow, "Most people would rather go to the dentist" than negotiate. But starting from a place of fear and dread is a recipe for negotiation disaster. That's why Brodow has created this practical and entertaining program anyone can use to negotiate anything.

Brodow recommends setting three targets:
  1. Your Maximum
  2. What You Hope to Get
  3. Your Bottom Line
During the course of the presentation, Brodow takes the fear out of negotiating by teaching participants how to focus on the pressure the other person is feeling. Ed's legendary "meatball sandwich" story is just one of many great stories he uses to drive home his points and teach the art of negotiation in an entertaining way. "Once you are willing to walk away" Brodow says, "you have nothing to fear".

The 6 Principles are easy to remember and easy to apply:
  1. Aim high
  2. Do your homework
  3. Listen
  4. Be patient
  5. Always get something in return
  6. Always be willing to walk away

A Media Partners Title


  • DVD
  • CD-ROM with Leader's Guide, reproducible Participant Guide, PowerPoint Presentation


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